Broadcaster Yoo Jae-suk has been selected as the advertising model most preferred by a wide range of generations. On the 18th, the Korea Broadcast Advertising Promotion Corporation (KOBACO) announced the results of a survey of 2,000 men and women aged 14 to 69 nationwide on the preferences of celebrities they have seen through broadcasts and advertisements this year. Yoo Jae-suk was found to be the most preferred advertising model by those in their 20s, 30s, and 50s. Teenage consumers chose the group New Jeans, while those in their 40s chose actors Gong Yoo and IU, and those in their 60s chose soccer star Son Heung-min. Yoo Jae-suk was also selected as the entertainment and educational program guest they want to watch live and the entertainer they want to see next year.


Reporter Yoo Ji-hye yjh0304@donga.com