Singer Sung Si-kyung is launching a soju brand following makgeolli. His liquor brand ‘Gyeong(璄)’ announced a new leap forward by holding a glass bottle design contest for the launch of the new product ‘Gyeongsoju’.

The brand said, “Following the success of ‘Gyeongtakju 12 Degrees’, we plan to launch ‘Gyeongsoju’ in the new year. The goal of this contest is to create a beautiful glass bottle design that embodies the brand‘s value well.”

The brand ‘Gyeong’ hopes to secure practical yet creative designs through the contest and to strengthen the brand’s image by working with more creative designers.

The design contest will be held for approximately four weeks from the 18th of this month to the 13th of next month, and the winners will be announced on January 24th. Anyone who is an expert or student interested in bottle design can participate.

The grand prize winner will receive a cash prize of 4 million won and the designer‘s name or brand name will be engraved on the release bottle, and the best prize winner will receive a cash prize of 1 million won. The list of winners will be individually notified to the winners after the contest ends.
In addition, the brand will pay the platform company’s fees to reduce the burden on the creators, and in the case of the grand prize winner, the designer‘s name or brand name will be engraved on the product.

It is rare for a brand company to actively support a designer’s creative activities by fully covering the design platform fee like this, and since it is an unusual benefit to have the designer‘s name engraved on part of the product for the work in question, active participation from participants is expected.

You can check the contest participation method and detailed information on the design contest platform ‘Loudsourcing’.

Through this contest, the brand ‘Kyung’ has strengthened communication with the public and approached the project as one that meets the expectations of consumers. Currently, ‘Gyeongsoju’ is in the product development stage, and details regarding the expected release date will be released later.

Meanwhile, the brand’s first product, makgeolli ‘Gyeongtakju 12-degree’, has been receiving explosive responses since its release, selling out every day. ‘Gyeongtakju 12-degree’ is available for purchase on the official mall from 11 a.m. on weekdays.



Reporter Seungmi Lee smlee@donga.com