Singer G-Dragon has been selected as the new face of Hana Financial Group.

On the 13th, Hana Financial Group stated, “We decided to join because we thought G-Dragon’s image, an icon of the times that spans generations, aligns with the direction of the bank, which has been creating new values in finance,” and “We expect G-Dragon’s trendy and creative character to create explosive synergy with Hana Financial Group.”

Galaxy Corporation, G-Dragon’s agency, also explained, “Now that we have partnered with Hana Financial Group, which has uniquely implemented many new and interesting marketing strategies beyond the financial sector, we are very excited to be able to try new things in the advertising and marketing fields.”

In particular, G-Dragon had previously aroused curiosity by posting an image of nail art on his personal SNS at 11:11 AM on January 11, emphasizing the meaning of one thing.

At the same time, an image reminiscent of G-DRAGON was released on the SNS account of Hana Bank, a major affiliate of Hana Financial Group. This was a signal flare announcing the collaboration with Hana Financial Group, and it caught attention by attempting unconventional marketing that had not been seen in the financial sector from the first content.

Meanwhile, G-Dragon released the digital single ‘Power’ (POWER) last year for the first time in 7 years and 4 months, and in November, he released a new song ‘Home Sweet Home’ (HOME SWEET HOME) with Big Bang members Taeyang and Daesung, causing a global syndrome.




Reporter Lee Jeong-yeon annjoy@donga.com