Song Hye-kyo is gathering attention by expanding her public communication channels to TV entertainment and YouTube for the first time since her debut. In a video released through Kang Min-kyung‘s popular YouTube channel ‘Gyangminggyeong’, Song Hye-kyo caught everyone’s attention by personally introducing her favorite tripe restaurant (left) and even her home. Photo | Capture from Kang Min-kyung‘s YouTube channel ‘Gyangminggyeong’
Ahead of the release of her first screen film in 10 years, ‘The Nuns’, Song Hye-kyo, who is currently ‘working hard to promote’, is showing off her extraordinary ‘star power’ wherever she appears.
In particular, in entertainment programs and YouTube videos where she is appearing for the first time in 23 years since her debut, she is showing off her humane and friendly side, not ‘star Song Hye-kyo’, and even the clothes she wore during her appearances and the accessories she wore are literally ‘sell-out parade’.
In the case of posts containing captured scenes from her ‘Vlog’, where she revealed her private life, including her home for the first time since her debut, they are being flooded with the internet and various social media platforms.
On SNS, specific brand names and prices are posted one after another along with Song Hye-kyo’s name, such as ‘Song Hye-kyo Shirt’, ‘Song Hye-kyo Knit’, ‘Song Hye-kyo Hat’, ‘Song Hye-kyo Earrings’, providing a spectacle similar to looking at a silk fashion magazine.
In addition, excluding the famous luxury brands that she modeled for, the so-called ‘Song Hye-kyo One-Pick Products’ are known to be mid- to low-priced products, which is garnering even more attention.
The classic design black jacket and pants that Song Hye-kyo wore to a recent movie production report meeting recently sold out.
An official from the brand said on the 20th, “Interest in model Song Hye-kyo is hotter than ever,” and explained, “The elegance and luxury go well with Song Hye-kyo, so there have been many inquiries about the products, and we have recently entered a ‘reorder”.”
The ‘Song Hye-kyo effect’ is also evident on YouTube. Song Hye-kyo‘s scenes in Jung Jae-hyung’s ‘Fairy Jae-hyung’ and Kang Min-kyung‘s ‘Kang Min-kyung’ both surpassed 2 million views (as of the 20th), taking first and second place in ‘In-geup-dong’ (videos that are rapidly rising in popularity).
The number of views of Song Hye-kyo’s scenes is the highest among the videos released on these YouTube channels in the past year, allowing us to gauge how popular they are.
Meanwhile, Song Hye-kyo has shown off her name value by pre-selling the movie ‘The Nuns’, which opens on the 24th, to 160 countries overseas.
The movie will meet audiences in Indonesia and Mongolia, and then the Philippines, Australia, New Zealand, Thailand, Malaysia, and Vietnam until next month. It will be released sequentially in other countries as well.
Reporter Lee Jeong-yeon annjoy@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
