Actor Son Seok-gu was revealed to be the model with the most exposure in TV commercials last year. According to the report ‘2024 TV Commercial Settlement Advertisement Model Exposure Trends’ released by data platform company IGA Works on the 4th, Son Seok-gu ranked first with 6.96 billion exposures. Son Seok-gu was counted as having the most exposure on TV, appearing in advertisements for various products such as nutritional supplements, beer, ramen, and cars. Go Yoon-jung and Nam Goong-min came in second and third with 6.64 billion and 6.49 billion, respectively. Meanwhile, actor and singer IU and Cha Eun-woo were selected as the stars who appeared in the most brand advertisements (13).


Reporter Seungmi Lee smlee@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.