A full set of New Jeans ‘NJZ goods’, which is banned by law, costs 800,000 won?
As the injunction application filed by the agency Adore against the five members of New Jeans was ‘fully accepted’ on the 21st, all entertainment commercial activities using the name NJZ, not New Jeans, are now ‘legally halted’. Nevertheless, reviews of the so-called ‘NJZ goods’ independently planned and produced by the five members from Hong Kong are being posted frequently on SNS. Photo courtesy of Adore
‘NJZ goods, 800,000 won if purchased as a full set?’
If you just choose one item each, it comes to a little over 800,000 won. This is the so-called ‘NJZ goods’ of the five members of New Jeans who could literally disappear into history.
As the injunction application filed by their agency Adore against these members was ‘fully accepted’ on the 21st, all entertainment commercial activities using the stage name NJZ, not New Jeans, are ‘legally halted’. Despite this, reviews from Hong Kong customers are frequently posted on SNS.
Specifically, there are two types of T-shirts printed with the NJZ logo and characters in black and white, two types of ball caps (baseball hats) with the logo and characters embroidered on them, two types of eco bags in black and white, six types of key rings featuring the five members as characters, a portable battery, a pouch, a set of six photo cards, a card holder, a badge set, an A4 file set, a ballpoint pen set, a sticker pack, etc.
Considering that they made their performance official right after the announcement of their stage name NJZ on February 7th, they planned, produced, and released 12 items at the ‘speed of light’ in just 45 days.
If you purchase a so-called ‘full set’ with only one item of different colors or designs, it will cost approximately 803,000 won. A T-shirt is 399 Hong Kong dollars (75,000 won in Korean currency), a ball cap and eco-bag are each 299 Hong Kong dollars (56,000 won), key rings are 24,000 won each for 144,000 won when you buy 6, a portable battery is 112,000 won, a pouch is 37,000 won, and other products such as photo cards are priced from 18,000 to 24,000 won.
Post-purchase reviews of so-called ‘NJZ goods’ are also being posted on SNS. There are videos of relatively long waiting lines, and in contrast, posts showing relatively deserted scenes.
Meanwhile, on the 21st, the court ‘fully accepted’ the injunction filed by the agency Adore against the five members of New Jeans to preserve the agency‘s status and prohibit advertising contracts. Some global netizens drew attention by recommending “save them”, saying that the goods would likely no longer be produced, so-called ‘rare items’, and that they were “sadly funny’.
Reporter Heo Min-nyeong mignon@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
