April 2025 Drama Actor Brand Reputation 1st Place, Park Hyung-sik
Participation, communication, and community indices all rose… Positive evaluation 91.84%
‘Treasure Island’, ‘Revenge’, ‘Ratings’ are the keywords…It caught both box office success and reputation
Actor Park Hyung-sik rose to first place in the drama actor brand reputation rankings in April 2025, riding on the popularity of the drama ‘Treasure Island’.
In this survey conducted by the Korea Corporate Reputation Research Institute, Park Hyung-sik took first place by recording high scores in all categories including participation index, communication index, and community index.
This survey, conducted on 50 actors who appeared in dramas aired from March 10 to April 10, 2025, was conducted by analyzing over 59.85 million pieces of big data.
Among them, Park Hyung-sik took first place with a brand reputation index of 3,798,815 points, proving his presence through numbers as well.
According to Star Chaser SNS(X), interest in Park Hyung-sik goes beyond mere popularity.
In the analysis of related keywords, ‘passionate’, ‘revenge’, and ‘delicate’ appeared as major keywords, and core keywords included ‘Treasure Island’, ‘Heo Jun-ho’, and ‘viewership ratings’.
This can also be read to mean that Park Hyung-sik’s acting is the central axis of the drama.
In the analysis of the positive/negative ratio, the positive evaluation reached a whopping 91.84%, showing that it is receiving both public favorability and trust.
Actor chosen by the brand, Park Hyung-sik ‘Treasure Island’ is being evaluated as Park Hyung-sik’s life’s work, and the title of #1 in brand reputation supports this.Park Hyung-sik’s position is becoming more solid amidst evaluations that he is an actor who has everything from consistent image management to acting skills and work selection.
In April, Seo Kang-joon took 2nd place in brand reputation, Park Eun-bin took 3rd place, and Chu Young-woo, Jin Ki-joo, and Park Bo-gum also maintained their top rankings.
Actor Park Hyung-sik, who has captured the hearts of dramas, brands, and fans.The expression ‘main character of the month’ best suits his name.
Reporter Yang com -mo hmyang0307@donga
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