Actor Park Bo-gum has been selected as a Hallyu cultural artist for the ‘2025 Hanbok Wave’ project and will work with four domestic hanbok brands to promote the quality and elegance of hanbok to the world.

The Ministry of Culture, Sports and Tourism, together with the Korea Craft and Design Foundation, is promoting the ‘Hanbok Wave’ project, where potential and technological hanbok companies and Hallyu cultural artists meet to develop hanbok products.This project, which is in its 6th year this year, has introduced the unique beauty of hanbok to the world through collaborations with actors Kim Tae-ri(2024), Suzy(2023), and former figure skater Kim Yuna(2022).

This year, we will be collaborating with Park Bo-gum, who gained global popularity through the Netflix drama ‘Cheating on My Heart’.This is the first time that a male model has been selected for this business, which has previously been run primarily with female models.The Ministry of Culture, Sports and Tourism plans to show the expandability and diversity of hanbok through this selection.

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency are accepting applications for companies that will present new possibilities for men’s hanbok with Park Bo-gum as a motif until May 9.The applicants are small and medium-sized enterprises in the hanbok industry, and four companies will be selected through a comprehensive evaluation of creativity, expertise, feasibility, and expected effects.

The selected brands will develop hanbok designs that reflect Park Bo-gum’s image and symbolism.The completed works will be introduced on billboards and in famous fashion magazines in major cities around the world, including Seoul, New York, Paris, and Milan.

Lee Jeong-woo, director of the Culture and Arts Policy Bureau at the Ministry of Culture, Sports and Tourism, said, “I hope that through content that harmoniously captures the traditional beauty and modern sensibility of hanbok together with Hallyu cultural and artistic figures, hanbok can approach people around the world as a cultural heritage representing Korea and as attractive content that everyone can enjoy.”

Detailed information about the contest can be found on the official websites of the Ministry of Culture, Sports and Tourism and the Korea Craft and Design Foundation.




Reporter Lee Su com jin sujinl22@donga

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.