Singer and actor Lee Seung-gi is taking a strong stance against infringement of his portrait rights.

On the 15th, his agency Big Planet Made Entertainment explained the situation, saying, “We have recently confirmed that an internet investment site has been using Lee Seung-gi’s portrait rights without permission and making false advertisements.” The site “is enticing investment by posting phrases like ‘recommendations from acquaintances’ and ‘recruiting investors,’ and is using Lee Seung-gi’s image without permission as if he were the company’s model.”

He added, “We are currently in the process of sending a certified letter to the operator of the site and taking all civil and criminal legal steps, including filing a lawsuit.” Lee Seung-gi has absolutely no ties to the company.

The agency also announced that it would take legal action without tolerance, saying, “Please be especially careful about theft of portrait rights and investment inducement using such rights.”

Lee Seung-gi recently won a lawsuit over a settlement with his former agency Hook Entertainment(now Chorokbaem Media), and the court ruled, “Hook Entertainment must pay Lee Seung-gi an additional 581 million won.”

[Full text of position statement]

Hello.This is Big Planet Made Entertainment.

Recently, it was confirmed that an internet investment site was using the portrait rights of our artist Seunggi Lee without permission and making false advertisements.

The site is soliciting investment by posting phrases such as “recommendation from an acquaintance” and “recruiting investors,” and is using Lee Seung-gi’s image without permission as if he were the model for the company.

Accordingly, we are in the process of taking all civil and criminal legal procedures, including sending a certified letter and filing a lawsuit against the operator of the site.

Lee Seung-gi has absolutely no affiliation with the company in question, and we ask that you be especially careful about theft of his portrait rights and investment inducements using this.

We will not tolerate illegal behavior that uses the artist’s portrait rights without permission.We will continue to take legal action without tolerance to protect Lee Seung-gi’s portrait rights and prevent damage to the public.

thank you

Reporter Jeon Hyo-jin, Donga.com jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.