The Born Korea, headed by Baek Jong-won, has recently faced various controversies and has declared reform through an official statement.

On the 15th, Theborn Korea released an official statement, saying, “We will change everything,” and “We will do our best to restore customer trust through rigorous organizational and business innovation.”

The Born Korea explained, “We feel a heavy sense of responsibility for a series of recent incidents, including the inappropriate behavior of employees in local projects and the hygiene management at festival sites, and we are spurring fundamental innovation in our organizational culture and overall work system.We are carrying out a complete overhaul across our internal systems and external sites, with ethical management and food safety as our top priorities.”

He said, “We plan to establish an audit and risk management organization directly under the CEO to transparently and intensively inspect all internal activities.At the same time, we will establish a public relations team that will be responsible for responsible communication with the outside world.”

He continued, “The employees of the local project that recently became a problem have been immediately excluded from work and are undergoing a thorough investigation by an external agency.We will take strict measures based on the results.We will also promptly implement an intensive education program to promote ethics and a sense of responsibility for all executives and employees.”

The Born Korea said, “We have immediately launched a dedicated department to oversee food safety, hygiene, and quality management, and are redesigning all on-site processes from scratch by reinforcing external experts.” It added, “We will strengthen safety certification procedures for cooking equipment and the entire food processing process, and comprehensively improve refrigerated and frozen transportation and storage facilities to implement a regional festival platform with safety standards.”

The Born Korea said, “We will now go beyond apologies and explanations and work hard to fulfill our responsibilities as a listed company and restore trust.We will thoroughly improve all the wrong and insufficient issues that have been raised intensively this year and be reborn anew.We are grateful for the cool-headed criticism and warm encouragement from many people.Please keep an eye on our future changes.”

● The following is the full official statement

The Born Korea “Now, we will change everything”

All-out effort to restore customer trust through bone-cutting organizational and business innovation

The Born Korea has recently felt a heavy sense of responsibility for a series of incidents, including inappropriate behavior by employees of local projects and hygiene management at festival sites, and is spurring fundamental innovation in the entire organizational culture and work system.We are carrying out a complete overhaul of both internal systems and external sites, with ethical management and food safety as our top priorities.

• Establishment of an audit organization and operation of an external publicity and communication system

We plan to establish an audit and risk management organization directly under the CEO to transparently and intensively inspect all internal activities.At the same time, we will establish a public relations team that will be responsible for responsible communication with the outside world.

• Innovating organizational culture and strengthening employee responsibility

The staff member of the local project that recently became a problem has been immediately excluded from work and is undergoing a thorough investigation by an external agency.We will take strict measures based on the results.In addition, we will promptly implement an intensive education program to promote ethics and a sense of responsibility for all executives and employees.

• Comprehensive reorganization of food safety and hygiene management system

We have immediately launched a dedicated department to oversee food safety, hygiene, and quality management, and are redesigning all on-site processes from scratch by reinforcing external experts.We will strengthen safety certification procedures for cooking equipment and all food processing processes, and comprehensively improve refrigerated and frozen transport and storage facilities to implement a regional festival platform with safety standards.

The Born Korea will now go beyond apologies and explanations and will work with a determination to innovate to fulfill its responsibilities as a listed company and restore trust.We will thoroughly improve all the wrong and insufficient issues that have been raised intensively this year and be reborn anew.We thank you for the cool-headed criticism and warm encouragement from many people, and we hope you will keep an eye on the changes in the future.

Hong Se-young, reporter for Donga.com projecthong@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.