Jeon Ji-hyun, unrivaled presence… ‘Piaget’ global ambassador

Apr 17, 2025

Translation

Actress Jun Ji-hyun has been selected as the global ambassador for jewelry watch brand ‘Piaget’.

On the 17th, Swiss watchmaker and jewelry Maison Piaget announced that Jun Ji-hyun had officially joined the Maison as a global ambassador.

Jun Ji-hyun said, “I am so happy to be able to experience Piaget’s long-standing tradition and value firsthand and to be able to work with watches and jewelry made with sincerity and passion.”

As a member of the Piaget Society, Jun Ji-hyun will promote the brand’s collection Sixtie and high jewelry.

Piaget’s global ambassadors include models Ella Richards, Lee Jun-ho, and actor Apo Natawine.With Jun Ji-hyun joining the group, half of the global ambassadors are now Korean.

Piaget CEO Benjamin Koma said, “We are very pleased and honored to be working with actress Jun Ji-hyun, who possesses a unique presence and elegance.It is even more meaningful that Piaget’s new icon, SIXTY, can shine with her impressive aura.”

The Piaget Society includes Andy Warhol, Elizabeth Taylor, Brooke Shields, and Roger Moore.


Reporter Lee Jeong- annjoy@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.