Denim casual brand Lee has released its 2025 summer pictorial with brand muse Noh Yoon-seo.

This pictorial, with the concept of ‘Ruddy Fresh’, suggests a daily look that can be enjoyed refreshingly and coolly even in the hot summer.It presents a composition that has both style and practicality, focusing on summer items that anyone can wear without feeling burdened.

From lightweight T-shirts suitable for summer to colorful knits and shirts that are perfect for wearing on rainy days, the collection reflects both the season and trends through a variety of styles.

In particular, this collection utilized new materials and patterns to add a different charm from previous seasons, and completed a more colorful and sophisticated styling.

The products in the pictorial can be found at Lee’s official online store and offline stores.

Meanwhile, Lee opened a flagship store in Myeongdong, Seoul on the 17th, and is gaining attention as a new must-visit place among foreign tourists.




Reporter Lee Su com jin sujinl22@donga

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.