‘There is such a thing as patriotism.’

Jennie is heating up the global pop and fashion world with her ‘outrageous outfits’ made using our traditional techniques of mother-of-pearl and lacquerware.

‘Jennie’s patriotic fashion ‘, which sublimates mother-of-pearl and lacquer crafts into clothing, appeared in the new music video’ SEOUL CITY ‘released on the 26th.It is a type of sleeveless women’s clothing called a ‘TUBE TOP’, and it is a form of transferring the charm of mother-of-pearl and lacquer crafts, which could only be found in traditional furniture, to clothing.

When Jennie’s so-called ‘mother-of-pearl tube top’ was revealed through the ‘Seoul City’ music video, global SNS exploded with interest saying, “I’ve never seen decorations and materials like this before,” and people were busy trying to find out what it was.The fact that the outfit was a ‘craft’ used as our traditional furniture or accessories quickly spread, and the search volume for words like ‘mother-of-pearl,’ ‘lacquerware,’ and ‘lacquerware’ skyrocketed, a strange phenomenon occurred.

The ‘mother-of-pearl tube top’ that Jennie wears in her new music video is a piece by domestic brand ‘LE JE’ led by two male designers, Je Yang-mo and Kang Joo-hyun.The product is part of their collection called ‘ME - IN’, and it is said that each piece takes more than ‘300 hours’ of collaboration with craftsmen with over 50 years of experience to be completed.


Interest in clothes naturally leads to prices.The so-called ‘beauty dress’, which is almost identical to the mother-of-pearl tube top Jennie wore, is listed at $7,000 on the Le Rouge website, or ‘10.07 million won’ in Korean currency.

Meanwhile, Jennie’s ‘patriotic fashion’ is also drawing attention in connection with the ‘stage costume controversy’ that was raised during her North American concert ‘The Ruby Experience’ to commemorate the release of her first full-length album.The heated debate surrounding the level of exposure led to a wit, ‘What’s wrong with wearing anything? ‘, derived from a part of the lyrics of’ LIKE JENIIE ‘, the title song of her first full-length album and a mega hit.

Along with her’ patriotic fashion ‘that incorporates mother-of-pearl and lacquer crafts into her clothing, Jennie is also drawing attention for the number of music videos she has’ poured out ‘through her first full-length solo album.Including’ Seoul City’, Jennie has released 7 music videos, which accounts for 46% of the 15 songs on her full-length album.


Reporter Heo Min- mignon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.