ENHYPEN is NBA first K -pop boy group to be selected for the National Basketball Association(NBA)’s global campaign ‘Friends of the NBA, ‘ leading the way in the fusion of sports and K-pop culture.

The program is part of the NBA’s global strategy to engage with fans around the world in new ways by partnering with celebrities and influencers in the Asia-Pacific region.

ENHYPEN said, “We are honored to be working with the NBA.We look forward to sharing special experiences with NBA fans around the world in various ways, even off-stage.” They plan to carry out various collaborative activities, including a campaign that will be held in Korea and Japan before NBA Finals opening ceremony.

“We are thrilled to be working closely with ENHYPEN, one of the most popular K -pop groups in the world,” said NBA Chief Marketing CMO Tammy Henault.”K -pop is at the epicenter of music and culture, and we look forward to working with ENHYPEN to bring compelling content that combines sports and entertainment to fans around the world.”



Reporter Jang Eun- eunj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.