This time it’s G-Dragon’s highball.

G-Dragon’s agency Galaxy Corporation and general liquor company Buruguru signed an advertising contract with G-Dragon and will release the second product in collaboration with fashion brand PeaceMinusOne, PeaceMinusOne Red Highball, on the 27th.

Buruguru, the creator of Peaceminusone Highball, which became a blockbuster hit, selling 5 million cans in just three weeks since its release, stated, “Reflecting the concept and worldview of advancing into space, we launched our new product, Peaceminusone Red Highball, on May 27, the first ‘Space Day’ held in Korea.”

The recently released Peace Minus One Red Highball is Korea’s first fresh fruit red wine-based highball that uses red wine to add a red color and the tannins of the wine, making it structurally better for enjoying the flavors of the fruits.

Unlike existing products, it is also noteworthy that it is only sold in limited locations and for a limited period of 88 days in Korea.

CU Olympic Plaza store, which will begin sales on the 27th, will decorate the entire store with a space station concept and sell only 8,888 cans per day.After that, it plans to expand its worldview by creating new concept space station stores all over the country.



Reporter Lee Jeong- annjoy@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.