Hanchang Co., Ltd.announced that it has signed a contract to acquire Beat Interactive, the agency of Forestella, to which Kim Yuna’s husband, Go Woo-rim, belongs, and incorporate it as a subsidiary.

Hanchang announced on the 30th of last month through a public notice that it had decided to acquire 200,000 shares(100% stake)of Bit Interactive.Accordingly, Bit Interactive will be incorporated as a subsidiary of Hanchang, and the stock acquisition is scheduled for June 9th.

Through this acquisition, Hanchang has made a full-fledged entry into K -culture business based on the diverse K -content production capabilities of Beat Interactive, including music and audio content publishing.Hanchang, which has been engaged in various industries such as mobile phones, chemicals, and real estate, has declared a major transformation into a global K -culture company starting with K -POP.Hanchang plans to present an innovative Hallyu content business combining entertainment and technology in the future, and expand the company into various cultural business fields such as K -beauty and K -food in the long term.

The recently acquired Beat Interactive is a global entertainment company that owns the IP of artists active in Korea and abroad, such as Son Ho-young, Forestella, and New Beat, and has built a global fandom with differentiated music and audio content.New Beat, a new boy group that debuted in March, has recently been receiving a lot of attention by participating in KCON JAPAN 2025.

Beat Interactive CEO Kim Hye-im will maintain her position after the acquisition and plans to further strengthen the company’s existing K -content production capabilities.Through this M &A, Hanchang has secured Beat Interactive’s excellent artist IP and content production resources.In addition, Hanchang has been preparing for a long time to enter the global K -culture sector, and in January, it recruited guitarist Kim Se-hwang, formerly of Group Next, as the CEO of Entertainment.Director Kim Se-hwang will serve as the COO of the US branch of Attract, Fifty Fifty’s agency, from April 2023, laying the foundation for K - POP groups to enter the US market.Based on his local network and extensive experience in technology venture investment, he has expertise encompassing both culture and technology, as evidenced by his appointment as a CES 2025 Innovation Awards judge.Director Kim Se-hwang’s capabilities are expected to play a key role in Hanchang’s leap into the global market.

Through this acquisition, Hanchang plans to focus on ▲entering the K -content business market and expanding its business by combining its management and financial capabilities with Bit Interactive’s K -content production resources, ▲expanding overseas market entry by discovering and investing in global content, and ▲creating innovative Hallyu businesses by combining AI technology.In addition, it plans to focus on establishing a foundation for sustainable growth through environmentally conscious management, social responsibility practices, and ethical corporate operations.

Hanchang CEO Lee Dong-woo said, “Although the global trade environment has become increasingly uncertain recently, the global influence of K -culture remains solid.” He added, “In addition to our preparations so far, through responsible management and innovation, Hanchang will leap forward as a global comprehensive K -culture company that encompasses various fields such as music, video, beauty, healthcare, and K -food.”

Hong Se-young, reporter for Donga.com projecthong@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.