Kiki Jiyu was selected as the model for K -Clean Beauty brand Dr.Elcia, and became the center of attention with her unique clean and colorful charm.Photo courtesy of Dr.Elcia
Jiyu of KiiiKiii, the representative of ‘Genjimi’, has been selected as the new face of clean beauty brand Dr Althea, heralding synergy with another brand.
On the 2nd, Dr.Elsia said, “We selected Kiki Jiyu, who is receiving full support from the MZ generation for her clear and natural image, as our model,” and released the first official pictorial with her.Jiyu’s appearance, staring at the camera with almost no makeup on or smiling brightly, is the epitome of ‘clean visual.’ The brand’s unique refined aesthetic and Jiyu’s clear atmosphere blend together to leave a deep impression in each cut.
JiU’s selection as the model this time is due to her diverse charms and great ability to pull off the look.She earned the nickname ‘short-hair fairy’ for her dreamy short-hair style in her debut song’ I DO ME ‘music video, and since then, she has proven her palette-like visuals by showing new images every time she appears on music shows and in photo shoots.Her natural yet cheerful charm is also fully captured in this campaign.
With a solid musical foundation, he is recognized for his skills in all areas including vocals, rap, and dance, and has recently expanded his stage from university festivals to global stages, leading Kiki’s team brand.In this flow, his steps as a beauty model are expected to be a symbolic point that shows the multifaceted expansion of the artist JiU.
Meanwhile, Kiki, which Jiyu is a part of, won the first rookie award since their debut at ‘ASEA 2025’ last month, and has been on a hot rise, ranking first in the idol group rookie brand reputation for four consecutive months from March to June.
Reporter Jang Eun- eunj@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
