Ive Jang Won-young, this time, made Taiwan excited.At a concert, she only said, “I want to try it,” and watermelon oolong tea sold out all over Taiwan.The watermelon was surprised, and the oolong was surprised.The ‘Jang Won-young effect’ transcends borders.

● Jang Won-young’s one word shakes up the Taiwanese beverage market
Jang Won-young said, “I want to try watermelon oolong tea” on stage at the K-pop joint concert “All Loud Katy Pop” held at the Kaohsiung National Stadium in Taiwan on May 31.This drink, which she had heard of for the first time, turned out to be a summer limited menu item sold only at some stores in Taiwan.

Afterwards, a ‘Drinking like Jang Won-young’ craze spread through SNS, and not only fans but also citizens flocked to the Jang Won-young stores.A store owner in the central city of Shinju posted a notice that it was sold out, saying, “Thank you, Won-young, for recommending our watermelon oolong tea.” The stores urgently requested restocking from the headquarters, and Jang Won-young posted a witty notice saying, “The watermelons are running hard.”

On the official SNS, JJunjudan shared a custom recipe saying, “I recommend this to Wonyoung and Dive,” and “No sugar, just a little bit of ice.” Fans ‘certification shots were introduced through the story, and the promotional effect was naturally doubled.

●’ Jang Won-young Coin ‘also boarded by other brands
Other franchises that couldn’ t just pass up the ‘Jang Won-young special’ also moved quickly.Taiwanese beverage brand ‘Sunbei’ promoted its menu by saying, “We also have watermelon oolong tea!” Jang Won-young once again fueled the craze by leaving a review on her fan platform Bubble, saying, “The watermelon oolong tea I had in Kaohsiung was so delicious that I keep thinking about it.”

In fact, Jang Won-young’s ‘selling power’ is well known.Last year, the book ‘Reading Schopenhauer at Forty’ introduced on YouTube became a bestseller, and ‘The Words of Buddha Translated for the First Time’ also rose rapidly in the rankings after appearing on a broadcast.Whether it’s a drink or a book…if Jang Won-young mentions it, the trend has already started.


Reporter Yang com -mo hmyang0307@donga

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.