Photo courtesy of Uber Taxi
Uber Taxi is currently running the ‘Go Out And Play’ (GOAP)campaign to encourage modern people tired of their hard daily lives to take Uber Taxi and go out and experience new fun.
The first campaign video, which was released last month, humorously depicts Sooyoung and Tiffany trying to convince Taeyeon, the entertainment industry’s representative homebody, to leave home.
Through the previously released first campaign video, we encouraged viewers to participate in comments, and some of the comments were broadcast as outdoor advertisements in major locations in Seoul, adding to the meaning of the campaign as something everyone creates together.
The video received a lot of attention, surpassing 2 million views in just one day after its release, and over 3,000 fans, including members of the same team and influencers, joined the home-stay mediation effort by leaving comments to get Taeyeon out of the house.
It became a hot topic not only among domestic but also overseas fans, and many of the actual comments were written by global fans.One Taiwanese influencer was so impressed by the video that she uploaded her own Girls ‘Generation “Mr Taxi” dance video that she filmed about 14 years ago.
The efforts of the Homebody Arbitration Committee bear fruit in the second campaign video released on the 4th.
The video finally shows Taeyeon, who has finally come out of the house, taking an Uber taxi with Sooyoung and Tiffany.Sooyoung and Tiffany succeed in their mission, and Taeyeon thanks her fans for cheering her on so that she can make special memories outside the house, and the video ends.The two campaign videos can be viewed on Uber Taxi’s official Instagram.
Reporter Lee Jeong- annjoy@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
