Actress Jun Ji-hyun is starting anew by establishing a one-person agency, Peach Company.

On the 7th, Jeon Ji-hyun’s new agency PEACHY stated, “It is a management company that pursues ‘depth, moderation, and the beauty of existence itself,’” and “We established PEACHY because Jeon Ji-hyun values more than anything else a free-spirited attitude that is true to the present while also flowing like water, and the power of expression that comes from within.”

He also explained that beyond the establishment of a simple management company, he created a space where he could fully express his depth, leisure, and inner beauty as an actor and a human being.

Jun Ji-hyun also said, “Having lived as an actress for a long time, I needed time to reflect on myself and find a new direction.PEACHY is a choice that captures who I am now, and a starting point to focus on more essential things.”

PEACHY expressed its ambitions, saying, “Starting with the management of actress Jeon Ji-hyun, we plan to expand into various content businesses in the future.We will make multi-faceted efforts to make management that is not simply about managing the actor’s activities, but naturally blends into the actor’s life and expression.”

Meanwhile, Jun Ji-hyun will meet viewers in September with Disney+’s original series ‘North Star’.’North Star’ is a work that depicts the story of Moon-ju(Jun Ji-hyun), a diplomat of international fame and former UN ambassador, and San-ho(Kang Dong-won), a special agent of unknown nationality, chasing the truth hidden behind a huge incident.

The character of Moon-ju, played by Jun Ji-hyun in the drama, is a diplomat who is highly trusted both domestically and internationally.Everyone is curious to see what kind of powerful acting transformation Jun Ji-hyun will show through this work.


Reporter Lee Jeong- annjoy@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.