The movie ‘Hidden Face’ is gaining popularity through word of mouth among MZ audiences.

‘Sungjin’, who was chasing the whereabouts of his missing fiancée ‘Sooyeon’, sees ‘Sooyeon’‘s junior ‘Miju’ in front of ‘Sungjin’, and ‘Sooyeon’, who was thought to have disappeared, is trapped in a secret space closest to them and witnesses her bare face being stripped away. The unique closed-room thriller ‘Hidden Face’ is attracting attention by announcing that it will hold its ‘First Paid Screening’ as it expands its audience base to those in their 20s.

‘Hidden Face’ recorded 15% of viewers in their 20s at CGV when it was released on November 20, but as of December 4 (Wednesday), the 3rd week since its release, the percentage of viewers in their 20s has increased to 26%, capturing the interest of viewers in their 20s. is gathering much attention. Thanks to the increase in the number of viewers in their 20s, ‘Hidden Face’ will hold its ‘First Youth-Only Screening’ at Lotte Cinema Konkuk University Entrance today (the 6th). This screening will be a unique screening for viewers who are watching ‘Hidden Face’ for the first time in their lives as a youth-only rated film, and will provide unique memories to viewers in their 20s who rarely watch youth-only films in theaters. The ‘First Youth-Only Screening’ is an event that will add fuel to the hot word-of-mouth among viewers in their 20s, and it raises expectations for the support of young viewers in their 20s who will continue the box office success of ‘Hidden Face’ in theaters this New Year following the end of the year.

In addition, a New Year’s countdown will be held on the official NEW SNS for prospective ‘Hidden Face’ viewers turning 20. This event is expected to stimulate the desire of potential adult audiences who have not seen ‘Hidden Face’. Details on the unique screenings and events that will lead to multiple viewings of ‘Hidden Face’ can be found on Lotte Cinema‘s homepage and application, as well as on the NEW official SNS.

The unique closed-room thriller ‘Hidden Face’, which is on the verge of surpassing 1 million viewers and is enjoying a long-term box office success, is currently showing in theaters nationwide.

Reporter Choi Yoon-na, Donga.com yyynnn@donga.com