The movie ‘Breakthrough’, which has been receiving global attention even before its release, including invitations to world-class film festivals, is catching the attention of both movie fans and novel fans through various collaborations with Wisdom House, which published the original novel.

‘Breakthrough’, which opens on the 30th, depicts an intense confrontation between Jo-gak(Lee Hye-young), a legendary killer who has been active for 40 years in an organization that deals with cockroach-like humans, and Tou(Kim Sung-chul), a mysterious killer who has chased her all her life.

The original novel ‘Breakthrough’ is the masterpiece of author Koo Byung-mo, who also wrote ‘Wizard Bakery’ and ‘Gills’. Since its first publication in 2013, it has received favorable reviews for its solid narrative and strong characters, such as “the most unconventional protagonist in Korean literature” and “a work that absolutely must be made into a movie.” It was also selected as one of the New York Times ‘’100 Notable Books’, proving that it is a bestseller chosen not only in Korea but around the world.

‘Breakthrough’, which has been highly anticipated by fans of the original novel as a film adaptation, is showcasing marketing that allows viewers to immerse themselves in the ‘world of killers’ even before its release through collaboration with publisher Wisdom House. On the 26th of last month, a double cover special edition book using the images of Jo-gak(Lee Hye-young) and Tou-woo(Kim Sung-chul) from the movie poster was released, not only providing a new visual image, but also increasing the desire to own it among potential viewers. The edition can be purchased at online and offline bookstores nationwide.

Also, on the 26th, Lotte Cinema World Tower will host an ‘immersive screening’ where fans can read the prequel book ‘Shred’ of ‘Breakthrough’ together and watch the movie ‘Breakthrough’. The screening sold out immediately after ticket sales opened, and is expected to satisfy fans ‘desire to enjoy the expanded worldview in a new way.’ Breakthrough ‘plans to sequentially reveal various events that will allow fans to enjoy the movie in the future.


Reporter Seungmi smlee@donga .com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.