Although a new film has been released after a long time and has received favorable reviews, it seems that Marvel’s decline is not being stopped.Marvel Studios ‘new hero’ team ‘movie’ Thunderbolts* ‘, which follows’ Avengers ‘, is receiving favorable reviews from critics and audiences at home and abroad, but is not achieving satisfactory box office results.

‘ Thunderbolts* ‘was released on the 30th of last month to much curiosity as a movie that will introduce a new hero team that will take charge of Marvel’s future, but it is showing a lower-than-expected firepower, ranking 3rd at the box office, behind previously released films such as ‘Opposition Party’ and ‘Minecraft Movie’.Despite the Children’s Day Golden Holiday, it only attracted 640,000 cumulative viewers as of the 6th.

The global performance is the same.The global revenue for the first week was $162.1 million, of which $76 million came from North America.This is a disappointing figure compared to past Marvel hits that earned over $100 million in North America alone in the first week.It is also the third-lowest opening performance among Marvel’s “Multiverse Saga” movies, following “The Marvels” ($46 million)and “Eternals” ($71 million).

Some say that “Thunderbolts” got off to a decent start, recording opening weekend results similar to those of “Shang-Chi and the Legend of the Ten Rings” ($ US million)and “Eternals” ($71 million), which feature new characters, as it centers around lesser-known or new-to-us hero characters such as Yelena, US Agent, and Sentry, rather than famous heroes like Iron Man or Captain America.

However, unlike ‘Eternals’ which received mostly negative reviews, ‘Thunderbolts*’ is receiving balanced reviews from both critics and audiences for the first time in a long time as a Marvel movie, which is making the disappointment over its box office numbers even greater.’Thunderbolts*’ previously received A from CinemaScore, and also recorded high scores of 88% and 95% on the global rating platform Rotten Tomatoes ‘’Freshness Index’ (professional rating)and ‘Popcorn Index’ (audience rating).

Regarding the box office momentum that fails to support positive reviews, American media outlet Box Office Pro cited the low recognition of many characters, the poor reviews of Marvel’s latest film, “Captain America: Brave New World,” released in February, and the lack of brand value of the original comic, “Thunderbolts,” as obstacles to box office success.


Reporter Seungmi smlee@donga.com

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