Group NEW has signed a business agreement(MOU)with cultural and content company Daewon Media and will re-release popular works from Studio Ghibli.
NEW Film Division, which has built a diverse IP library by joining hands with leading domestic and international content/platform partners, has proven its box office competitiveness by presenting Japanese animations such as the Pokémon theatrical series, “The First Slam Dunk,” and “Haikyuu the Movie!! Battle in the Garbage Pile.” Through this agreement, NEW Film Division will expand its library of Japanese animations by releasing major works from Studio Ghibli that boast a high degree of perfection and craftsmanship.
The two companies plan to hold a ‘Studio Ghibli Special Exhibition’ and re-release a variety of lineups including Studio Ghibli’s early works.The first to be confirmed for release in June is ‘Nausicaä of the Valley of the Wind’, a work that depicts the fateful struggle of the mysterious girl Nausicaä who dreams of coexistence between nature and humans on a devastated Earth, and is considered one of director Hayao Miyazaki’s representative works.’Nausicaä of the Valley of the Wind’, which is being re-released in domestic theaters after 25 years, will shed new light on the value of well-made animation and captivate the hearts of audiences with its artistic perfection and profound message.After this, works that have been much loved around the world such as ‘Princess Mononoke’ and ‘Castle in the Sky’ are expected to be sequentially released and continue the trend of re-animation at the theater.
Kim Jae-min, head of NEW Film Business Division, said, “We plan to add diversity to theaters by presenting Studio Ghibli works that move people with timeless stories together with Daewon Media,” and “We will build a competitive IP lineup that reflects the changing trends of the content market, including masterpieces that will provide high viewing satisfaction to audiences.”
Reporter Yoonna Choi com Donga.com yyynnn@donga
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.