Netflix’s ‘Squid Game’ Season 3, the global mega hit drama that shook the world, is getting ready for its full-scale release on the 27th.Season 3, which is the final installment of the series and has raised fans ‘expectations to the max, is especially enthusiastically receiving support from North American viewers, and is expected to even aim for the Emmy Awards, known as the’ Oscar of the Broadcasting Industry ‘.

O “Confidence that it will surprise the world”

Director Hwang Dong-hyeok and the main cast of’ Squid Game ‘, including Lee Jung-jae and Lee Byung-hun, attended’ TUDUM 2025 ‘held at LA Kia Forum in the US on the morning of the 1st(Korean time)and promoted season 3, which will be released on the 27th.

The annual’ Toodoum ‘is a large-scale global fan event hosted by Netflix where trailers and release dates for original works that are gaining worldwide popularity are revealed for the first time.This year, a strong lineup has been announced, including’ Squid Game ‘Season 3,’ Stranger Things ‘Season 5,’ Wednesday ‘Season 2, and’ One Piece ‘Season 2.

Lee Jung-jae, who appeared on the’ Toodoum ‘stage that day, said confidently, “I know everyone is looking forward to season 3.’ Squid Game ‘will surprise the world once again,” and Lee Byung-hun also hinted at the plot of season 3, saying, “Seong Ki-hoon(Lee Jung-jae)vows to stop the game, and the frontman(Lee Byung-hun)takes his next action.”

At the same time, the official trailer for Season 3, which was released online, garnered 4 million views in just 6 hours, proving the enormous interest of global fans in’ Squid Game ‘.

O Overwhelming support in the US… Aiming for the Emmy Awards

Nielsen, a global media viewing data analysis company, drew attention on the 30th of last month when it announced, “Season 2 of’ Squid Game, ‘which was released in December of last year, recorded the highest number of viewers in the United States among all OTT(online video service)content released in the 2024-2025 season.”

This survey, which also served as the basis for the extraordinary support of American viewers for’ Squid Game ‘, was conducted on viewers residing in the United States, and it was found that Season 2 of’ Squid Game ‘recorded an average of 27.1 million views during the aggregation period(35 days), which was 8.1 million more than the British drama’ Boyhood ‘, which ranked second.

As a work that has secured such influence and popularity in the United States, there is already talk in Hollywood that Season 3 is a strong candidate for the Emmy Awards, the most prestigious broadcasting awards ceremony in North America.’ Squid Game ‘won the Best Actor Award(Lee Jung-jae)and Best Director Award(Hwang Dong-hyuk)at the Emmy Awards for Season 1 in 2022.The list of nominees(works)for this year’s Emmy Awards will be announced in July.


Reporter Seungmi smlee@donga.com

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