Photo courtesy of Loud Company
Group BLACKPINK Lisa is releasing her first full-length album.
On the 20th, Lisa announced the release of her first full-length album, ‘Alter Ego’, through Loud Company‘s official SNS channel, making her comeback official.
In the video released with the release news, Lisa stimulates fans’ curiosity by foreshadowing a different concept as she plays five characters that symbolize unique personalities. Having previously uploaded a post hinting at the album title, she has created curiosity in this video by completing a star shape with five dots, drawing a hot response.
Lisa, who is releasing her first full-length album since her debut, plans to show off the abilities she has honed so far through this comeback. Starting with ‘Rock Star’ in June, she has consecutively released ‘New Woman’’’Moonlit Floor’, garnering the attention of global fans.
Lisa, who founded Loud Company and began her solo career in earnest, has proven her unrivaled musicality with a splendid career. With ‘Rockstar’, she ranked #1 on the US ‘Billboard Global (excluding the US)’, #4 on Billboard‘Global 200’ weekly chart, and #1 on Thailand‘s Spotify chart, and its music video surpassed 200 million views on YouTube.
With ‘New Woman’, her collaboration with Rosalia, she won Best Collaboration and Biggest Fans at the ‘MTV Europe Music Awards 2024’, becoming a double winner.
In addition, Lisa was selected as Billboard’s first global cover star, and she has solidified her position as an irreplaceable performer by appearing on global stages such as the ‘Global Citizen Festival’ and the Victoria‘s Secret Fashion Show.
Meanwhile, Lisa‘s ‘Alter Ego’ will be released on February 28th next year.
Reporter Yoo Ji-hye yjh0304@donga.com