Jay Park “More Vision, a company started with 10 years of experience and know-how” [Photoshoot]

MUSIC Nov 20, 2024

Translation


‘Singles’ has caught everyone‘s attention by revealing a special pictorial of ‘More Vision’ led by Park Jae-beom.

This pictorial sensually captures the charms of More Vision’s artists Chungha, Holly Bang, and MVP, who are centered around CEO Park Jae-beom, and has completed a pictorial that highlights the family bond of More Vision‘s artists.

In the More Vision pictorial full of individuality, she decorated the first solo cut and radiated charisma and fatal charm, and showed her professional side by actively giving opinions about the pictorial styling. Chungha communicated with the staff even during the shoot and reflected her ideas, showing a pictorial that is reminiscent of a ‘beautiful beast’. In a following interview, when asked about More Vision’s head Park Jae-beom, Chungha said, “Jay is someone who continues to show us new beginnings and has left many success stories, so he is an inspiration in many ways. “I think he’s a senior who gives good energy and is a role model not only for me but also for many juniors who are just starting out,” he said, expressing his feelings about Jay Park.

Holly Bang clearly showed the team’s color through this pictorial. Leader Honey J introduced Holly Bang as “a crew of dancers who like hip-hop,” and explained that while Holly Bang used to have the aesthetic of “elegant gangster,” they now have a new aesthetic of “high-class sexy.” He added, “It’s changed to a style that exudes a cool, elegant, and luxurious mood.” He also said, “We’re working hard for the team’s growth through the “Holly Bang Project Film,” where the members take charge of directing the performance.” Lastly, Holly Bang expressed their gratitude to CEO Park Jae-beom, saying, ”Thanks to CEO Park Jae-beom‘s deep understanding of dance and music, we can do fun and diverse activities as dancers.“

MVP, comprised of members personally selected by CEO Park Jae-beom, is a team that encompasses various genres such as hip-hop, choreography, and breaking. MVP’s Yellowy said about this shoot, ”It was the first time for an artist from More Vision to work together, so it was new, and while filming, I felt, ‘We are indeed a team. ’“ When asked about MVP‘s strengths, Showy Force explained, ”They are a team that can wear colors that fit the stage like a chameleon. All the members have outstanding skills. But when they are all on stage together, no one stands out, but rather they harmonize well.“

Jay Park has various successful cases from AOMG to Higher Music. As the former head of Morevision, when asked about his different mindset and sense of responsibility, Jay Park revealed his mindset as the head, saying, ”AOMG was something I started with the intention of having fun with people I like, knowing nothing about business. Higher Music was something I started after I had established myself in this industry to support my younger colleagues who are making music. But Morevision is a company I started properly after accumulating 10 years of business experience and know-how. Since our positions are different, the scale of investment and such can’t be done just as I please.“

Lastly, when asked about his plans for 2025, Jay Park revealed his mindset as the head, saying, ”I plan to have a solo concert and tour for the first time in six years. I‘m also pursuing collaborations with other artists. I also need to prepare the trainees who only received lessons from the company to go out into the world. Whether they are artists, trainees, or companies, I think now is the time for all the hard work we’ve put in to really shine,“ he said, revealing his powerful plans.

The pictorials and interviews containing the individuality of More Vision‘s artists can be found in the December issue of Singles and on the website.

Choi Yoon-na, Donga.com Reporter yyynnn@donga.com