BTS Jin, steady love of alcohol, jumping into business? “Difficult to confirm”

Will BTS Jin jump into the traditional liquor business? There are reports that he is starting a liquor business in collaboration with Baek Jong-won, CEO of The Born Korea and a restaurant businessman.

On the 11th, News 1 reported that Yesan Doga, an agricultural corporation established by Jin and Baek Jong-won through joint investment, will launch a distilled liquor (gin) ‘Igin’(IGIN) this month. It is known that Igin will be released not only in the form of distilled liquor, but also in the form of a ready-to-drink (RTD) liquor using local agricultural products such as apples, watermelons, and plums from Yesan, South Chungcheong Province, Baek Jong-won‘s hometown.

However, his agency Big Hit Entertainment stated that they could not officially confirm this.

Jin showed his affection for traditional liquor through BTS’ YouTube channel content ‘Drunken JIN Dam’ in 2022. At that time, he visited traditional liquor master Park Rok-dam with Baek Jong-won and learned the recipe for traditional liquor. Even while serving in the military, he brewed traditional liquor during his vacation and gave it as gifts to his acquaintances. He showed his sincerity in promoting Korean traditional liquor by attending the Republic of Korea Myeongju Awards as a special judge.

Jeong Hee-yeon, Donga.com reporter shine2562@donga.com