Blackpink member Rosé, who created the ‘Apartment’ craze, took first place in the girl group individual brand reputation for December. The Korea Enterprise Reputation Institute analyzed 137.78 million pieces of brand big data on 712 girl group members from the 15th of last month to the 15th of this month, and Rosé came in first. She was followed by aespa‘s Karina, Ive’s Jang Won-young, Blackpink‘s Jennie, and aespa’s Winter. Koo Chang-hwan, the director of the Korea Enterprise Reputation Institute, said, “Rosé‘s keyword analysis showed high results in words such as ‘apartment’, ‘Rosie’, ‘Bruno Mars’, and in the positivity/negativity ratio analysis, her positivity ratio was analyzed to be 94.50%.”


Reporter Seungmi Lee smlee@donga.com