Group CRAVITY (Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, Sungmin) has released a behind-the-scenes video of their title song ‘Now or Never’ music video.

The video, which was released in two parts, shows CRAVITY filming the music video in various locations, including blue nature, complexly shaped buildings, and sand sets.

CRAVITY put in endless effort to produce a high-quality result during the five-day and two-night filming. The members showed their professional side by continuously studying their expressions and poses and repeatedly monitoring them even during the filming that continued day and night.

They thought hard about the details of each movement before the group dance on the boomerang set, and presented a Cravity-style performance that was on a whole other level, providing visual pleasure.

Amid the powerful performances and captivating acting of the nine members, the music video added a different kind of fun by including the chemistry of the ‘real friends’ that wasn‘t revealed in the video.

In particular, when Minhee playfully asked Hyungjun, who was filming the wire scene, “What if you don’t land and fall into the pond?”, Hyungjun retorted, “You‘d like it, right?” which made the viewers laugh out loud.

As Cravity is usually famous for their love for their fans, they didn’t forget to think of ‘Luvity (official fan club name)’. The members thought of their fans by saying, “Today is the CSAT day. Luvity, you did well on the CSAT, right? We hope you did well thanks to Cravity‘s energy. It’s okay if you can‘t see it,” and showed their deep affection by drawing the Cravity and Luvity logos side by side on the sandy floor of the set.

After filming, Luvity said, “We’ve prepared a lot this time. I think it‘s going to be the best music video. The members are pretty, the song is good, and the choreography is good, so we have high expectations.” They added, “Please show lots of love for ’Now or Never.‘ We love Luvity.”

Cravity will appear on the ‘KBS Song Festival Global Festival’, which airs today (the 20th) at 8:20 p.m.

Jeon Hyo-jin, Donga.com Reporter jhj@donga.com