DAY6, 3rd place in idol sales for 2024 Hyundai Department Store pop-up store… 1st place overall is ‘Lee Sedol’

The band DAY6 showed off their strong firepower in the pop-up store industry.

In the video released on the Hyundai Department Store YouTube channel on the 6th, pop-up store events that recorded the highest sales in 2024 across idols, characters, fashion, and lifestyle were introduced.

Among them, DAY6 ranked 3rd in the idol category. Last September, DAY6 held a pop-up store called ‘Mission No. 9’, a collaboration between DAY6 and their character DENIMALS, at The Hyundai Seoul in Yeongdeungpo-gu, Seoul.

Following DAY6, Idol from Another World took first place, and Playbe took second place. While ‘Virtual Idols’ took 1st and 2nd place, they especially surprised everyone by taking 1st and 2nd place in overall sales.

A Hyundai Department Store communications team employee said, “No one would have expected a virtual idol pop-up store. The buyer who planned it probably expected it, but it must be an unfamiliar concept to other employees.” He continued, “I heard that other-worldly idols are called ‘Lee Sedol’. I thought that only the baduk player Lee Sedol would be known about it,” and added, “I was worried about what kind of advertising points I should use so that customers would know about it, but contrary to my expectations, as soon as I opened, I heard that ‘we set new record sales every day. I thought I was falling behind the trend and had time to reflect.”

Jeong Hee-yeon, Donga.com reporter shine2562@donga.com