Like their name suggests, the boys next door have captured the hearts of the MZ generation with their familiar charm. Boy Next Door has proven their strength as a representative of the 5th generation of K-pop by hitting the music charts with their new song ‘Only Today I Love You’.

Boy Next Door‘s new digital single ‘Only Today I Love You’, released on the 6th, has maintained the upper ranks of the real-time and daily popularity charts on major music platforms such as Melon, Bugs, Naver Music, and Flo as of the 9th, three days after its release.

On Melon in particular, hit songs from music powerhouses such as G-Dragon, Espa, and Day6 have lined up, even breaking through the ‘Top 100’, also known as the ‘Concrete Chart’. The ranking, which soared to 4th place on the 7th, is currently at 17th place as of the afternoon of the 9th. 4th place on the chart is also Boynextdoor’s highest record.

According to the agency KOZ Entertainment, ‘Only Today I Love You’ is doing well on global charts, such as entering the Top 10 of China‘s QQ Music. On YouTube’s ‘Top Rising Videos’ music category, it showed off its overseas popularity by staying at #1 from immediately after its release until the 9th.

‘Only Today I Love You’, which Boynextdoor described as a “MZ-style breakup song”, has captivated the ears of not only the fandom but also the public with its lively melody and lyrics that calmly confess the pain of breakup.

‘The washing machine spits out a load of laundry’ ‘Outside the busy window, even the cherry blossoms are busy’, etc., the everyday stories of ordinary people who have to live their lives unchangingly despite the pain of separation are incorporated throughout the lyrics, which evokes empathy.

In particular, this song is receiving rave reviews, saying that it is the pinnacle of the ‘life-friendly’ songs that Boynextdoor has been advocating for. They have received strong support from fans in their late teens and early twenties, who are their peers, through songs that reflect their real stories, such as ‘Nice Guy’‘Parents Can‘t Come’‘I’m Going to Go Back’‘What‘s It Like’.

‘For ‘Only Today I Love You’, member Woonhak participated in the lyrics and composition, and Taesan participated in the composition, completing lyrics that are full of a sense of everyday life.

It has been reported that the members’ strong will also played a role in the release of the new song. They are currently on their first solo tour, ‘Knock On Volume One’, and at their first concert last month, they said, “Although we are busy with concerts, award ceremonies, etc., the members‘ opinions that they want to show their fans a new song were 100 percent reflected, so we decided to make a comeback in January.”

Reporter Yoo Ji-hye yjh0304@donga.com