The group IVE (An Yu-jin, Ga-eul, Lay, Jang Won-young, Liz, Lee Seo) has released a concept film video for the pre-released song ‘REBEL HEART’ from their third EP album ‘IVE EMPATHY’.

The video begins with An Yu-jin smiling with one corner of her mouth slightly raised. This is followed by close-up scenes of each member, and their empty gazes at the camera create a dreamy atmosphere, raising curiosity about the new album that is shrouded in mystery. At the same time, the faint sight of falling snow adds a strange sense of tension.

IVE is enough to attract attention with its rough and kitschy bohemian style, and the gorgeous accessories also leave a strong impression. In addition, the concept film video, which adds weight by directing it in a black-and-white mood between the images, allows a glimpse into Ive‘s deeper sides than before, and leaves a strong aftertaste by foreshadowing his mature music and emotions despite its short length.

In the video, the line, “Love me And hate me”, captures the eyes and ears, leading fans into Ive’s world.

Before this, Ive added to the excitement of fans by revealing concept photos. In the photos, Ive proves his thousand faces while standing out with a unique and mysterious mood. Through this, Ive suggests that he is connected to the pre-released title song ‘Rebel Heart’.

Ive, who has sung about self-confidence and confidence beyond narcissism, is expected to unfold a more solid musical world through this new album with a more mature and grown appearance and a focus on ‘empathy’.

Ive‘s new album ‘IVE EMPATHY’’s pre-released title song ‘REBEL HEART’ will be released through various music sites at 6 PM (KST) on the 13th.

Jeon Hyo-jin, Donga.com reporter jhj@donga.com