SHINee Key and Minho announced full group promotions in 2025.

On the 12th at 5 PM, ‘SMTOWN LIVE 2025 [THE CULTURE, THE FUTURE] in SEOUL’ was held at Gocheok Sky Dome in Guro-gu, Seoul, following the previous day on the 11th. The performances on both days were simultaneously live streamed through the global platform Beyond LIVE and Weverse.

On that day, SHINee Key and Minho each performed their solo stages ‘Gasoline’ and ‘CALL BACK’ (‘Something About U’ on the 11th). Key collaborated with NCT‘s Jeno for ‘Villain’, while Minho collaborated with aespa’s Ningning for ‘Because Of You’. After finishing the stage, the two expressed their gratitude to Jeno and Ningning for decorating the stage with them.

Minho looked around the audience and said, “SHINee World came to many places today. The mint color can be seen everywhere.” Key said, “The cheering sticks light up so well that we can see them. Thank you. Even if you‘re hiding, we’ll see you.”I‘m grateful to SHINee World and all the people who took the time to come today. I have individual activities this year, but I also plan to work hard as SHINee. We will become a team and individuals who can show joy, fun, and good content to SHINee World and you. Thank you.” Minho also said, “I will show you activities as SHINee, so please look forward to it.”


This concert was attended by artists from SM Entertainment (hereafter SM), including Kangta, BoA, TVXQ, Super Junior, Girls’ Generation’s Hyoyeon, SHINee’s Key and Minho, EXO’s Suho and Chanyeol, Red Velvet, NCT 127, NCT DREAM, WayV, aespa, RISE, NCT WISH, Naibis, Zhoumi, and Raiden, as well as artists from SM’s affiliated labels such as Mavistar, SM Jazz Trio, and Min Jiwoon, SMTR25, a group of 25 trainees, and SMTOWN Family including H.O.T.’s Tony An, S.E.S.’s Bada, and Fly to the Sky’s Hwanhee, as well as British boy group Dear Alice, which SM participated in producing, and trot idol Mytro.

SM’s Founding As a concert held to commemorate the 30th anniversary, it was filled with diverse stages including colorful stages by SM artists, pre-stages by artists under affiliated labels, special collaboration stages between SMTOWN Family and SM artists, etc.

In addition, songs from the 30th anniversary commemorative album ‘2025 SMTOWN: THE CULTURE, THE FUTURE’ (2025 SMTOWN: THE CULTURE, THE FUTURE), in which SM’s representative hit songs were remade by senior and junior artists to fit each team‘s color, were revealed for the first time through this concert.

‘SMTOWN LIVE 2025’ will begin a global tour starting with the Seoul concert.

Jeong Hee-yeon, Donga.com reporter shine2562@donga.com