Ive ‘Rebel Heart’, Global Chart Promotion

MUSIC Jan 14, 2025

Translation

[Provided by = Starship Entertainment]
[Provided by = Starship Entertainment]

The group IVE (Ahn Yu-jin, Ga-eul, Lay, Jang Won-young, Liz, Lee Seo) is doing well on global charts after releasing the pre-released song ‘REBEL HEART’ from their third EP album ‘IVE EMPATHY’ on the 13th.

As of 8 am on the 14th, it ranked first on the iTunes ‘Top K-pop Song’ chart in six countries and regions: Vietnam, the Philippines, Romania, Portugal, Indonesia, and Hong Kong. It also ranked second in New Zealand, Hungary, and Taiwan, and ranked high in Germany, Japan, Australia, Canada, and France, taking the top spot on the charts in 14 countries and regions around the world.

It also ranked first on the iTunes ‘Top Song’ chart. It achieved great results, ranking first in Cambodia and Hong Kong, and making it to the Top 10 in 9 countries and regions including the Philippines, Bahrain, Vietnam, Indonesia, Singapore, Taiwan, and Thailand.

The music video for ‘Rebel Heart’, which combines the members‘ delicate emotional acting with sensual visual beauty, surpassed 5 million views in just 16 hours after its release, and ranked first in the trending videos (music) as of 10 a.m. In addition, the music video itself ranked second on YouTube’s Music Video Trending Worldwide, and the previously released music video teaser video also ranked 11th, solidifying their position as a global top artist.

‘Rebel Heart’ first showed high results in Korea immediately after its release. They announced a successful comeback by sweeping the upper ranks, including #1 on the Bugs real-time chart, #1 on Melon HOT100 (30 days after release), #1 on Vibe‘s domestic rapid rise chart, #5 on Melon HOT100 (100 days after release), #22 on TOP100, and #13 on Genie TOP100.

The pre-released song ‘Rebel Heart’ is formed with a rich sound of sweet strings and up-tempo drums, boasting an addictive charm that you can’t get out of your head once you hear it, and it contains an even more solid musical world by focusing on ‘empathy’, the beginning of another change derived from self-confidence.

Jeon Hyo-jin, Donga.com Reporter jhj@donga.com