Among the exotic melody and the unfamiliar Vietnamese, the Korean word “It‘s okay” suddenly pops out and catches your ear right away. This is the story of the Vietnamese song ‘Khong Sao Ca’ (KHÔNG SAO CẢ) that has recently swept the global SNS platform ‘TikTok’.

The song’s addictive melody and the chorus with the Korean lyrics “It‘s okay” have gained popularity not only among local fans but also Korean users, and it has even created a trend called the ‘It’s okay Challenge’.

The song was released as a competition song on ‘Rap Viet’, the Vietnamese version of ‘Show Me the Money’, by Vietnamese rapper ‘7dnight’, which aired in November of last year. The song is more famous in the local area with the nickname ‘It‘s Okay Ding Ding Ding’ because the lyrics ‘ding ding ding’ after the word “It’s Okay” are so catchy.

In particular, the lyrics honestly describing Seven D Night‘s journey of overcoming his disability and growing as a rapper delivered a positive message and garnered attention from global fans. He is fluent in Korean, having lived in Korea for the past seven years, and it was revealed that he used the word “It’s Okay” in his lyrics as some Korean ‘memes’ (internet slang) have recently become popular in Vietnam.

Korean users are responding that last summer, a scene in which a Vietnamese YouTuber said ‘It‘s okay, ding ding ding’ on an internet broadcast became famous as a ‘meme’, so they are more familiar with the parody song by Seven Night.

As a result, the competition video released on YouTube by the production team of ‘Rap Viet’ was flooded with Korean comments such as “The song is really good”””I even looked for the program because it was stuck in my head” ...

Reporter Yoo Ji-hye yjh0304@donga.com