JYP‘s ‘Three Letter Magic’ worked this time too. It’s Kickflip that made its surprise debut on the 20th.

With the near-miraculous ‘Debut album pre-orders surpassing 300,000 copies’, both inside and outside of K-pop, the so-called ‘Namdol (male idol) genealogy’ of JYP Entertainment (JYP), their agency, is once again a hot topic. The lineage of JYP male groups, also called three-letter magic, continues with g.o.d, 2PM, GOT7, and the common expression ‘SKIZ’ for the top group Stray Kids, as if it were ‘coincidence but destiny’.

JYP‘s new group Kickflip made their official debut on the 20th at 6PM with their first mini-album ‘Flip it, Kick it!’. As of the 15th, the album had surpassed 300,000 copies in pre-orders alone, and as an extension, it showed its prowess by ‘going straight to the top of the Hanteo Chart and Circle Chart, the two largest album sales charts in Korea, ‘on the day of debut’.

The response to ‘Mama Said’ (What are you trying to become?), the title track, is also hot. The explosive number of views of the music video released on the global platform YouTube is the basis for this.

The music video released along with the debut on the 20th easily surpassed 2.56 million cumulative views as of the afternoon of the 21st, less than a day later, showing off its extraordinary presence as the most notable ‘K-pop kick’ of the year.

‘JYP’s ambitious’ Kickflip‘s debut song ‘Mama Sed’ contains the message of not caring about obvious nagging and going my own way with a ‘refreshing sound’. The lyrics of ‘Mama Sed’, in which member Amaru participated in writing the lyrics, are particularly well-received by the younger generation for forming an amazing rhyme that cheerfully, refreshingly, and pleasantly addresses nagging that one doesn’t want to hear.


Reporter Heo Min-nyeong mignon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.