Girl group New Jeans has started a contest for a new stage name among their fans.

On the 23rd, Minzy, Hani, Daniel, Haerin, and Hyein posted on their new SNS account, ‘Jeans for Free’ (jeanszforfree), “Burnies (fandom name)! We will be holding a contest for a new stage name that will be used for a certain period of time for two days. Please participate in the comments.”.

People both inside and outside the music industry are reporting that New Jeans is once again revealing its intention to separate from HYBE‘s label, Adore, by considering ‘a super strong’ changing the group name.

In addition, on this day, the members of New Jeans stated, “We have absolutely no intention of returning to HYBE or Adore”, and announced that they would appoint law firm Sejong as their representatives and engage in a legal battle with Adore. Sejong is also the place that Min Hee-jin, the former CEO of Adore who created New Jeans, has put forward as her legal representative.

They previously declared the end of their contract with Adore at the end of November last year and started to act independently by creating their own account instead of the agency’s official SNS. They even used their own name instead of the team name New Jeans for some schedules, such as the guest stage at the Japanese duo Yoasobi‘s concert in Korea.

Adore filed a ‘Confirmation of Validity of Exclusive Contract’ against the members of New Jeans and maintained their position that their exclusive contract with New Jeans lasts until July 2029. Recently, they also applied for an ‘Injunction to Preserve the Status of the Agency and Prohibit the Signing of Advertising Contracts, etc.’.



Reporter Yoo Ji-hye yjh0304@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.