IVE (Ahn Yu-jin, Ga-eul, Lay, Jang Won-young, Liz, Lee Seo) has unveiled their new song ‘Attitude’.

On the 1st, their agency Starship Entertainment released the music video teaser for ‘Attitude’, the double title track of IVE‘s third mini-album ‘Ive Empathy’, through IVE’s official SNS channel.

The released video asks ‘Would you like to become a member of a society without love? (Are you sure you want to be a member of Loveless Society?)’ It started with a scene where someone boldly checked ‘YES’ on a membership form.


After this, the image of Ive entering a loveless society was revealed. The members maintained their unique ‘attitude’ while people were moving eggs with spoons in their mouths and dropping them, or looking forward alone when everyone else was turning their backs, providing fun to watch. In particular, in the scene where they made half a heart with their hands in a ‘Loveless Society’, Ive‘s confident ‘attitude’, not being swayed by their surroundings, reached the peak.

The sound source that was released together was also captivating. As a song that samples American singer-songwriter Suzanne Vega’s ‘Tom‘s Diner‘, the familiar melody provides strong addiction, and lyrics such as “What’s the use of shrinking / Luck‘s always on my side”, “I’m that attitude” captivate listeners by clearly showing Ive‘s confident charm that comes from ‘self-confidence’.


‘Attitude’, the double title track of the new album ‘Ive Empathy’, which will be released on the 3rd, is a song that sings of a subjective attitude of cheerfully accepting an unchangeable situation through one’s ‘attitude’, the only thing that can be changed in an unchangeable situation. It contains the team color of Ive, who has consistently talked about ‘subjective confidence’. Lyricist Seo Ji-eum, who built Ive‘s narcissistic worldview, and member Jang Won-young participated in writing the lyrics.

Meanwhile, Ive will release his third mini-album ‘Ive Empathy’ and the double title track ‘Attitude’ through online and offline stores at 6 PM on the 3rd and begin full-fledged comeback activities.

Reporter Hong Se-young, projecthong@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.