‘Trendy’ DAY6, adds sporty charm, a visual feast of four people with four different colors

The trendy band DAY6 has been selected as the ambassador for an authentic British sports brand.

On the 4th, the brand announced the news of DAY6‘s selection as ambassador and unveiled the ‘STAND BY ME’ campaign. In this collection, they wanted to deliver the message ‘Always with us’ by contrasting the most personal moments where each DAY6 member gains their own inspiration with the splendid moments of performing on stage. The brand history and DAY6’s creative aura were directed with a cinematic perspective.

DAY6 showed off their sporty charms with their four unique visuals. He perfectly pulled off a casual yet sporty mood with windbreakers, jogger pants, anoraks, and track sets, drawing admiration.

Meanwhile, the HBL collection featuring DAY6 can be found at the brand‘s offline stores and online stores nationwide. Related content can also be found on the brand’s official Instagram.

Jung Hee-yeon, Donga.com reporter shine2562@donga.com
Photo | UMBRO

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