Baby Vox reunion, BVG‘s reverse run... The power of ’Unnie Idols‘!

MUSIC Feb 07, 2025

Translation

Baby Vox. Photo source | Yoon Eun-hye SNS
Baby Vox. Photo source | Yoon Eun-hye SNS
The ‘Sister Idols’ are returning to the music industry.

Groups Baby V.O.X and B.V. Girls are boldly throwing down the gauntlet on the K-pop stage with their maturity and experience. With all members in their 30s or older, the two groups are raising expectations both inside and outside the music industry by confidently competing with 4th and 5th generation idol groups as ‘active girl groups’ and newly building a wide fan base.

Baby Vox ‘Gayo Daechukje Global Festival’ stage. Photo courtesy of KBS
Baby Vox ‘Gayo Daechukje Global Festival’ stage. Photo courtesy of KBS
Baby V.O.X., who appeared on KBS‘s year-end special ‘Gayo Daechukje Global Festival’ last December and signaled their reunion, is busy preparing new music. They plan to release an album with new versions of their hit songs soon. News of their reunion has spread to the public after members Yoon Eun-hye and Kan Mi-yeon recently revealed on various entertainment programs that “Baby V.O.X.X’s music will be released soon.”

It has been 21 years since the 7th regular album ‘Ride West’ in 2004 that all five members, Kim E-ji, Lee Hee-jin, Shim Eun-jin, Kan Mi-yeon, and Yoon Eun-hye, have participated in releasing a new song. At last year‘s ‘Gayo Daechukje’ performance, which was their first time on the same stage in 14 years since ‘Kim Jong-un’s Chocolate’ in 2010, they showed off their still-strong singing and dancing skills, laying the foundation for their team reunion.

Bvbgirl. Photo courtesy of Grandline Group
Bvbgirl. Photo courtesy of Grandline Group
The excitement over their reunion has already begun. Even the MZ generation who did not see them during their active days have become enamored with their refined stage manners, creating a buzz on various SNS and YouTube. Thanks to this, the ‘Gayo Daechukje’ video released on the KBS official YouTube channel has easily surpassed 7 million views. Yoon Eun-hye also added to the ‘firepower’ by releasing additional videos of the stage preparation process and performance on her YouTube channel.

Meanwhile, BVG Girls, who created the ‘reverse myth’ with the song ‘Rollin’, re-organized as a trio and released a new single ‘Love Too’ (LOVE 2) on the 15th of last month, kick-starting their reverse popularity once again. ‘Love Too’ has recently been in the spotlight on various SNS and has been steadily entering the charts after rising to the top 30 of Melon‘s ‘Hot 100’.

Bvbgirl. Photo courtesy of Grandline Group
Bvbgirl. Photo courtesy of Grandline Group
They, who had mainly performed breakup songs in the past, successfully received a good response by showing a refreshing charm with lyrics that contained the excitement of a new beginning. Starting out as Brave Girls in 2016 and re-debuting as ‘Brave Girls’ in 2023, they have earned the titles of ‘2nd generation’ and ‘4th generation’ at the same time.

In a recent interview, the members of Brave Girls said, “Except for the reunited teams, we are the oldest among the active girl groups,” and “We will always be a group that stands by our fans, like older sisters or friends.”


Reporter Yoo Ji-hye yjh0304@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.