BLACKPINK‘s Lisa will meet fans around the world with a new single before her comeback with her full-length album.

Lisa released her new song ‘Born Again’ through music streaming sites around the world at 9 a.m. on the 7th (Korean time).

‘Born Again’ is a dynamic and energetic pop track that features rapper Doja Cat, who has a strong presence after winning No. 1 on Billboard and a Grammy, and British artist RAYE, who achieved the feat of winning the most awards in a single day in the history of the ‘Brit Awards’, adding synergy.

In particular, the music video for ‘Born Again’ was directed by Bardia Zeinali, who has collaborated with world-class pop stars such as Sabrina Carpenter and Tate McRae, doubling the fun of watching it with high-quality directing.

Lisa, who has been capturing the attention of global fans since the release of ‘Born Again’, will be releasing her first full-length album ‘Alter Ego’ on the 28th. ‘Alter Ego’ includes ‘New Woman’, ‘Moonlit Floor’, ‘Rockstar’, featuring global pop star Rosalia. As this is her first full-length album since her solo debut, Lisa plans to showcase diverse music by transforming into five characters with unique personalities.

Lisa, who has been actively pursuing her career, has been creating new records by presenting her own music since establishing LLOUD Co. With ‘Rockstar’, which announced a strong start, not only did it record 260 million YouTube views, but it also successfully established itself as a solo artist by taking home the ‘Best K-Pop’ trophy at the ‘2024 MTV Video Music Awards’.

In addition, with ‘Rockstar’, Lisa ranked 1st on the ‘Billboard Global Excl. US’, 4th on the Billboard ‘Global 200’ weekly chart, and 8th on the Spotify Global Chart, earning her the title of the artist with the biggest debut success on the Spotify charts worldwide as a female K-pop soloist.

Lisa, who is proving her worth as a ‘global pop artist’, continues to be active in many ways. He is planning to make his acting debut in the third season of ‘The White Lotus’ on HBO in the US, which will premiere on the 16th, and is also planning a spectacular solo debut at Coachella in April.

Meanwhile, Lisa’s first full-length album ‘Alter Ego’ will be released on the 28th.

Photo=Sony Music Entertainment Korea

Reporter Lee Seul-bi, Donga.com misty82@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.