‘Ive‘s little sister’ Kiki (KiiiKiii) is coming out… Rookie departure after 4 years [Official]

Ive’s little sister is coming out. Starship Entertainment (hereinafter referred to as Starship) announced the departure of a new group KiiiKiii (Kiki) after 4 years.

Starship made a surprise debut news on the night of the 10th by opening official SNS accounts for KiiiKiii (Kiki) including Instagram, X (formerly Twitter), and TikTok. KiiiKiii (Kiki) is a rookie group being launched by Starship in 4 years since IVE in 2021.

Starship announced the birth of a group full of ‘Genji beauty’ by promoting KiiiKiii (Kiki) differently from the beginning. They released different content on Instagram, X (formerly Twitter), and TikTok, and developed organic storytelling on each channel.

Instagram is full of sensual photos and videos related to the word ‘KiiiKiii’. From rings in the shape of ‘KiiiKiii’, to shoes with the soles designed as ‘KiiiKiii’, to books written with ‘KiiiKiii’, they exuded a GenZ sensibility.

In the last video they released, laughter continued endlessly as a hammer struck a computer keyboard. The phrase ‘COMING SOON’ announcing their imminent debut was engraved at the end of the video, heightening anticipation. This laughter-filled video was also repeatedly posted on the X and TikTok channels, leaving a strong impression on the team name KiiiKiii.

X showed off an unprecedented profile photo. Starship took advantage of the feature where the profile and header are connected in X to complete profile pictures that hint at the five members. Various videos released on Instagram were gathered on TikTok to create a single archive. Videos that seemed to emphasize everyday ‘KiiiKiii’, such as tattooing ‘KiiiKiii’ on mohawk hair, flying ‘KiiiKiii’ balloons, and carving pencils with the letters ‘KiiiKiii’, caught people‘s attention.

Detailed information about KiiiKiii, such as the team structure, number of members, and debut date, is still under wraps. It is garnering attention from K-pop fans and the public as the first group launched by Starship, a powerhouse in idols, in four years since Ive. Starship is currently home to K. Will, MONSTA X, WJSN, CRAVITY, and Ive, and Starship also produced the second-generation K-pop representative girl group SISTAR.

Meanwhile, KiiiKiii plans to release diverse content containing the team’s colors and emotions through the official SNS channel opened on the 10th.

Jeong Hee-yeon, Donga.com reporter shine2562@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.