Girl group LE SSERAFIM is making a hot return to the music industry.

According to their agency Source Music on the 17th, LE SSERAFIM will release their fifth mini-album ‘HOT’ on March 14th at 1 PM. This is their first comeback in about 7 months since their previous album ‘CRAZY’.

The new album is an album that contains LE SSERAFIM‘s hot attitude of pouring their heart into what they love. The logo motion for the new album was posted on the Hive Labels YouTube channel and Source Music’s official SNS. The video shows ice melting in a blazing fire and gradually taking shape as LE SSERAFIM‘s logo. The team logo that was finally revealed also melted and flowed in the hot heat, stimulating curiosity about this new album. Also, the phrase “I’M BURNING HOT” was revealed at the end of the video, drawing attention.

Meanwhile, Seraphim has heated up major overseas charts with their 4th mini-album ‘CRAZY’. ‘CRAZY’ entered the ‘Billboard 200’, the main album chart of Billboard, an American music media outlet, at 7th place at the time of its release. With this, Seraphim became the first 4th generation K-pop girl group to have three albums in a row in the top 10 of the ‘Billboard 200’. The title song of the same name was on the ‘Hot 100’, Billboard’s main song chart and the UK Official Singles Chart, two of the world‘s top pop charts, for two consecutive weeks.

It also proved its global popularity by receiving attention from foreign media outlets such as Dazed, a British fashion and culture magazine, Teen Vogue, an American magazine, and USEN, Japan’s largest cable broadcasting company. In particular, it is enjoying long-run popularity by making a comeback on major charts such as Billboard and Spotify five months after its release.


Reporter Yoo Ji-hye yjh0304@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.