KiiiKiii‘s ‘I DO ME’ music video guerilla release… ‘Zenji Beauty’ different move [Comprehensive]

Group KiiiKiii, who have been receiving attention even before their debut with the title of ‘Ive’s Little Sister’, have garnered attention for their different move. They have released the music video for their pre-released song in a guerilla manner.

Starship Entertainment released the music video for KiiiKiii‘s new song ‘I DO ME’ through their official YouTube channel and SNS at 11 p.m. on the 16th. They surprised everyone by breaking the conventional method of sequentially releasing concept photos and trailer videos and releasing a music video for a new song.

In the music video, the five members of KiiiKiii (Isol, Sui, JiU, Haeum, and Kiya) radiated free-spirited ‘Zenji Beauty’ against the backdrop of the vast nature. They showed off outstanding visuals and vocal tone, and caught people’s attention with their unique talent and charm that made it hard to believe they were rookies.

KiiiKiii is a rookie group launched by Starship Entertainment about four years after IVE at the end of 2021. Following the surprise announcement of their debut on the night of the 10th, they have become an issue by releasing different content on each SNS and developing organic storytelling on each channel.

Meanwhile, KiiiKiii‘s ‘I DO ME’ song will be released on various music sites at 6 PM on the 24th. Their debut album ‘UNCUT GEM’ is scheduled to be released on March 24th.

Jeong Hee-yeon, Donga.com Reporter shine2562@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.