Rookie girl group Hearts 2 Hearts, who are about to debut, and ‘President’ Hatchuping are meeting.

According to SM Entertainment (SM) on the 18th, their meeting was possible through collaboration between SM, Hearts 2 Hearts‘ agency, and SAMG Entertainment (SAMG), the production company of the animation ‘Catch! Teeny Ping’.

The two companies signed a strategic business agreement (MOU) the day before at SM headquarters in Seongsu-dong, Seoul to carry out a long-term project to expand the global content business. SM Co-CEO Tak Young-jun and SAMG CEO Kim Soo-hoon attended the signing ceremony and graced the occasion.

SM stated, “We expect that this business agreement will present a new paradigm of innovative combination of K-pop and character IP (intellectual property) through diverse and continuous integrated content collaborations that combine SM artists and SAMG’s 3D animation characters.”

The first collaboration will be between the IP of ‘Catch! Teenie Ping’, which is ranked first in character recognition in Korea, and SM’s new girl group Hearts2Hearts, which is scheduled to debut on the 24th. They are expected to bring a new wind to the entire K-pop industry through the production of various forms of collaborative content and sales of goods.

In addition, the two companies plan to accelerate their entry into global markets such as Southeast Asia, China, and Japan. Starting this summer, diverse collaborative content will be released along with SAMG’s full-scale business expansion.


Reporter Yoo Ji-hye yjh0304@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.