Starship Entertainment‘s new group KiiiKiii has released the title song music video as their first content for their full-fledged debut promotion. The identity of KiiiKiii, revealed through the music video, is that they are a five-member group.

Starship surprise posted KiiiKiii’s first debut title song ‘I DO ME’ music video on their official YouTube channel on the 16th. Starship boldly omitted KiiiKiii‘s introduction teaser and unveiled the music video first, a groundbreaking promotion.

The ‘I DO ME’ music video, which was pre-released without revealing any information other than the team name, created a buzz. The music video, which combines a mysterious concept, addictive music, and the members’ graceful performances, drew a hot response immediately after its release, maximizing the expectations for KiiiKiii, and rose to the top of the domestic YouTube trending videos in just 12 hours. As of 10 am today (the 18th), it recorded 2.19 million views, showing surprising topicality and announcing the powerful start of KiiiKiii.

The ‘I DO ME’ music video was filmed in New Zealand, and sensually captures the members‘ individualities in the vast nature. The video, which begins by showing a wide open field with a flock of sheep running around, boasts a mise-en-scène like an art film. It not only encompasses the five members’ charming individualities against the overwhelming natural background, but also vividly shows the sensual and differentiated color of KiiiKiii.

The pre-released song ‘I DO ME’ is a song that maximizes KiiiKiii‘s bold charm, and is a pop dance song that expresses the independent mind of a girl who believes in her intuition and lives confidently. The song, which captures the ears with dreamy synthesizer sounds from the intro, is led by heavy disco drums. The emotional vocal melody harmony and groovy rhythm resonate with both the ears and the heart.

KiiiKiii, who have made the music industry nervous with unprecedented promotions and unique concepts, are expected to establish themselves as a group that will create a new trend in K-pop, not just a simple rookie group.

You can check out KiiiKiii’s other unique moves on the official homepage that was opened by surprise on the 17th following the release of the music video. The homepage revealed the members‘ profiles and stage names for the first time, and introduces the team in a unique way that differentiates them from existing idol groups. In particular, the homepage design with the concept of a ‘Jam Factory’ showed the group’s identity by expressing KiiiKiii in a creative way that had not been seen in existing K-pop.

As part of their debut promotion, KiiiKiii released the pre-released song ‘I DO ME’ music video on the 16th and opened their official homepage on the 17th. They will pre-release the ‘I DO ME’ sound source on February 24th and officially debut on March 24th. Related promotion news will be sequentially released through their official SNS.

Jeon Hyo-jin, Donga.com Reporter jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.