Singer Aura will be working as a brand ambassador for an Indian NGO foundation.

Aura attended India‘s largest global textile fair, ‘Bharat Tex 2025’, held in New Delhi, India on the 17th and performed a special stage. Aura heated up the atmosphere by singing ‘Roller Coaster’, an insert song from ‘Landed in Korea’, which garnered attention as the first India-Korea joint drama in which she stars, and ‘O Humdum Suniyo Re’, a Bollywood hit.

Aura was also appointed as the brand ambassador for the Indian non-profit foundation ‘Aalekh Foundation’. Aura will be responsible for promoting India’s textile heritage on the global stage, including in India, as well as encouraging cultural engagement among youth across the arts and fostering cultural collaborations that transcend distance and nationality.

The ‘Aalekh Foundation’, of which Aura is an ambassador, is a non-profit organization established in 2015 to expand cultural exchanges, sustainability, etc. in India and to continue broad cultural dialogue. Aura was selected as an ambassador in recognition of her contribution to leading cultural exchanges between Korea and India, based primarily in India.

Rennie Joyy, who founded the foundation, said, “India has the largest youth population in the world, so it is important to create new exchanges through cultural connections. Aura, which has received a favorable response for its delicate approach to Indian culture, is expected to deliver the foundation’s message to the youth more effectively,“ he said.

Meanwhile, Aura has confirmed a guest appearance at the ‘PRABHU DEVA’S VIBE LIVE IN DANCE CONCERT‘, a performance by legendary Bollywood director and choreographer Prabhu Deva, on the 22nd.

Reporter Lee Seul-bi, Donga.com misty82@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.