Singer HYNN (Park Hye-won) has collaborated with an Emmy Award winner for her new music video for “Below Zero.” Hollywood-based “young master” motion graphic designer Kim Geureun, who won an Emmy Award last year, participated in the project.

Kim Geureun revealed the production process on his YouTube channel, explaining the innovative changes AI technology has brought about in the way videos are produced.

The “Below Zero” music video is an impressive piece with a warm yet lonely atmosphere reminiscent of the Japanese film “Love Letter” set against a vast snowy field. In this work, which stands out for its lyrical visual beauty, AI technology was used to effectively implement key scenes and maximize emotional directing.

Designer Kim Geun-ryun said, “We used AI to create scenes like the snow-covered cabin, the deer looking at the camera once and leaving, and the delicate insert cuts with icicles falling.” “In particular, we were able to produce scenes like the deer, which were difficult to film, more efficiently by using AI.”

The most innovative part of this project was the production speed. Designer Kim explained, “If it had been done using conventional methods, it would have taken at least several weeks to several months to film these scenes or work with CG, but by using AI, we were able to complete all the shots in just a few hours.”

Through this work, Designer Kim proved that AI is a technology that can be fully utilized in the field. Having been researching AI video production since last year, he believes that AI has now reached a level where it can be effectively applied in commercial projects.

Director Noh Ji-hoon, who directed the ‘Yeongha’ music video, also expressed his opinion, saying, “AI‘s development is already an unstoppable trend, and it is evolving at a much faster pace than expected.

HYNN (Park Hye-won)’s ‘Yeongha’ music video is expected to remain as an important case showing how AI can be utilized in the actual video production process. It suggests the possibility that AI will establish itself as an innovative tool that maximizes the beauty of the video while increasing production efficiency.

Jeon Hyo-jin, Donga.com reporter jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.