‘The Beginning of the Flower Era (화양연화 Again)’

On the 26th alone, as many as 6 reports were competitively released. The documents that major domestic securities companies competitively released were the stock price outlook for this year of ‘Hybe’, a KOSPI company to which BTS‘s Big Hit belongs.

The ‘entertainment article-level title’ that stood out the most in the reports of the 6 securities companies was ‘The Beginning of the Flower Era (화양연화 Again)’ issued by Hanwha Investment & Securities. Hwayangyeonhwa is now ‘more associated’ with BTS’s album than with the movie of the same name.

Despite these reports being from different companies, what they all say in one voice is the ‘super-positive outlook’ for this year for Hybe, to which Big Hit belongs. Last year, the eldest Jin and member J-Hope, who returned to the embrace of the global fandom ‘ARMY’, have already resumed their activities, and starting in June, RM, V, Jungkook, Suga, and Jimin will complete their military duties, forming the ‘complete BTS’ lineup within the year.

Reflecting the self-proclaimed windfall, HYBE‘s stock price has soared nearly 35% compared to the beginning of the year, easily surpassing 250,000 won per share. As of the 26th, eight major securities firms have announced investment opinions exceeding the number of reports, drawing attention by raising the average increase potential per share to over 20%.

Meanwhile, BTS has raised high expectations for how big of a response they will have when they return as a complete group, with ‘Merciless’ success on global charts that makes even their hiatus of last year seem insignificant. The ‘2024 Global Impact List’ recently announced by Spotify, a global popular music platform, is an example.

BTS monopolized ‘half of the top 10’ on the chart, which carefully selected the most-played K-pop songs overseas in the second half of last year, with just solo songs by each member. Even when expanded to the top 30, BTS showed off their overwhelming influence by taking up more than a third.


Reporter Heo Min-nyeong mignon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.